Leartset » Pelican books http://leartset.com Design, Graphics, Posters & Typography Mon, 27 Feb 2012 11:53:35 +0000 en hourly 1 ‘Make the logo bigger’ http://leartset.com/2009/07/the-multinationals/ http://leartset.com/2009/07/the-multinationals/#comments Wed, 08 Jul 2009 14:24:34 +0000 admin http://leartset.com/?p=249 Read More →]]> L10_24 Logotypes.pdf

L10-24 Logotypes.pdf


Multinationals

The Multinationals

A logo is a graphical element (ideogram, symbol, emblem, icon, sign) that, together with its logotype (a uniquely set and arranged typeface) form a trademark or commercial brand.

Typically, a logo is designed for immediate recognition. The logo is one aspect of a company’s commercial brand, economic or academic entity, and its shapes, colors, fonts, and images are usually different from others in the same market. Logos are also used to identify organizations and other non-commercial entities.’ Extract from Wikipedia.org

A classic Pelican book design, other examples can be found at little pixel, The Pelican Project and  Joe Kral’s flickr set.

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