L10-24 Logotypes.pdf

The Multinationals

A logo is a graphical element (ideogram, symbol, emblem, icon, sign) that, together with its logotype (a uniquely set and arranged typeface) form a trademark or commercial brand.

Typically, a logo is designed for immediate recognition. The logo is one aspect of a company’s commercial brand, economic or academic entity, and its shapes, colors, fonts, and images are usually different from others in the same market. Logos are also used to identify organizations and other non-commercial entities.’ Extract from Wikipedia.org

A classic Pelican book design, other examples can be found at little pixel, The Pelican Project and  Joe Kral’s flickr set.